Professional experience
2017 - today
mk marketing-consulting
Freelancer
- Marketing consulting for small and medium-sized companies
- Website Development
- Analysis, strategy, concept
- Sports marketing and event consulting
- Marketing consulting for small and medium-sized companies
- Website Development
- Analysis, strategy, concept
- Sports marketing and event consulting
2002 - 2017
Erdinger Weißbräu Privatbrauerei Werner Brombach GmbH
Head of Marketing
ERDINGER Alkoholfrei, Controlling, Merchandising, Online, Fanclub
- Planning and adoption of marketing budgets, conceptual designs as well as implementation of marketing strategies for the brand „ERDINGER Alkoholfrei“
- Implementation and expansion of merchandising, management and support of the fan-shop
- Strategy, concepts and productions of the “ERDINGER collection” merchandise
- Development and implementation of the concept „ERDINGER Fanclub“
- Conceptual design and implementation of the online presence as well as the social media channels
- Negotiating of contracts and rights
- Leadership and management of 6 employers
- Planning and adoption of marketing budgets, conceptual designs as well as implementation of marketing strategies for the brand „ERDINGER Alkoholfrei“
- Implementation and expansion of merchandising, management and support of the fan-shop
- Strategy, concepts and productions of the “ERDINGER collection” merchandise
- Development and implementation of the concept „ERDINGER Fanclub“
- Conceptual design and implementation of the online presence as well as the social media channels
- Negotiating of contracts and rights
- Leadership and management of 6 employers
2001 - 2002
Group3G UMTS GmbH (Quam), München
Manager Events & Sponsoring
- Management of the event and sponsorship department
Strategy development - Budget control
- Synchronization of event and sponsoring activities
- Implementation of an agency network
- Management of the event and sponsorship department
Strategy development - Budget control
- Synchronization of event and sponsoring activities
- Implementation of an agency network
1999 - 2001
ComMunic GmbH, München
Head of Marketing
- Promotional productions
- Direct marketing
- Media planning and controlling
- Public relations
- Market research
- Analysis and strategy development
- Leadership and management of 5 employers
- Promotional productions
- Direct marketing
- Media planning and controlling
- Public relations
- Market research
- Analysis and strategy development
- Leadership and management of 5 employers
1997 - 1999
IWT Magazin Verlags-GmbH, Vaterstetten
Marketing Assistent
- Organisation of trade shows and events
- Sales and ad marketing
- Market research
- Organisation of trade shows and events
- Sales and ad marketing
- Market research
1993 - 1997
BWR Agentur GmbH, München
heller & partner Werbeagentur, München
Coattec GmbH, Wiesbaden
freier Werbeassistent
- Media planning, -processing and -controlling
- Project support
- Strategy and concepts
- Marketing-services
- Graphic-design
- Distribution, organisation
- Media planning, -processing and -controlling
- Project support
- Strategy and concepts
- Marketing-services
- Graphic-design
- Distribution, organisation
Education
1995 - 1996
Bayerische Akademie der Wirtschaft, München
Study and Degree in Communication Science (Diplom-BAW)
1990 - 1993
TU, Berlin
TH, Hamburg
Study of Industrial Engineering
1988 - 1990
Marineschule, Flensburg
Zerstörer Lütjens, Kiel
Signaller in the federal Navy
1978 - 1988
Heinrich-Heine-Gymnasium, Heikendorf